Odeeh Fashion2Sea

Channelling traditional glamour and grace, Julia Friday styled, and art directed the Odeeh fashion show that took place from the Hapag Lloyd EUROPA 2 cruise ship. The ship was docked in Bordeaux, during its voyage that explored the most beautiful coasts of Western Europe.

Julia’s styling bought to life the quirky and theatrical aspects of Odeeh’s wearable collection. Hapag Lloyd voyage. Hapag Lloyd voyage. Hollywood glamor. The glamorous collection is paired with cat-eye glasses, pearl glasses chains and pearl embossed sandals.


The show spans 32 looks from boxy colorful daytime prints to elegant flowing eveningwear, featuring key looks from the Odeeh archive. During the interval, soul singer Yakoto took on stage, styled in Odeeh zebra smock. The second half of the show featured a glitzy charm with Japanese fans and brocaded shimmering fabrics.





Styling: Julia Freitag @styleproofed

Photographs: from Hapag Lloyd

Models: Malin, Lia, Soso, Siri, Ava, Carlotta, Sarah and Gwen

Client: Hapag Lloyd Cruises

Styling Assistant: Jess Dymond




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