Goddesses on the roof
Last summer, in the middle of a 40-degree heatwave, Julia Freitag went to the rooftops of Berlin to create the very first Lemanjá Goddess Dress imagery for website, shop and social media. A supermodel trio shows off the three structures, the cape, kaftan and kimono, all made of flowing pure silk. Julia’s styling highlights the effortless versatility of the dresses and accessories, seeing you through from day to night, cafe to the bar. The perfect statement items for festival season as well as summer in the city!
Art Directing, Production and Styling: Julia Freitag @styleproofed
Photographer: Cathleen Wolf
Client: Lemanjá Goddess Dress
Hair / Makeup: Mirijam Martino & Emma Cathering Dow
Models: Aimee Elsendoorn, Eliana Ortiz, Emilia Giulini
Photographer Assistant: Falko
Styling Assistant: Jess Dymond
Lemanjá x Alhambra Berlin
Julia Freitag created a window concept at Alhambra Kurfürstendamm inspired by the roman goddesses „Flora and Fauna“ combining historical art nature paintings with silk dresses.
Lemanjá Grace O`Malley Campaign
Julia Freitag did the concept, art direction and casting for the campaign shooting at the Baltic Sea for a special edition of the label Lemanjá.
Lemanjá x FFM
Julia Freitag did the styling, concept and art direction of the interior visualisation for a Pop-up Event including a pink goddess walk in front of the beautiful skyline of Frankfurt at THE FOUR SUITE building.